What is a Wishlist?
A wishlist is an eCommerce feature that allows shoppers to create personalized collections of products they want to buy and save them in their user account for future reference. Wishlists signify a customer’s interest in a product without an immediate intent to purchase.
Why are Wishlists an important feature for eCommerce stores?
Besides the obvious benefit of improving the customer’s shopping experience, wishlists have the power to provide a much deeper, strategic value to online retailers. For customers, a wishlist creates an opportunity to save items “for later” if they can’t commit to a purchase in that moment and find them quickly whenever they return to your store. It also serves as a convenient way to remind oneself of the products that made it to the list, which is especially relevant when compiling gift lists or pulling shopping lists for major future events, such as weddings, new babies, housewarmings, etc. Mobile shoppers find this feature particularly appealing because it saves a lot of “browsing” time on a smaller screen.
Using wishlists in ShopICT
1. Logon to http://shopict.iita.org and browse through the range of products available on site.
2. If you have see any item you would love to add to your wishlist, hover your mouse on that product and click the “love” icon, See below
Item will be added to wishlist once you click the icon as show above
3. You can also add items to your wishlist from the single product page, Click “add to wishlist”
4. You can browse your wishlist by clicking the “wishlist” menu item on the top menu.
Your Wishlist will be displayed
